OOH (Out Of Home) Transit Advertising
OOH Advertising is becoming an increasingly challenging way to reach your target audience.
While everyone else is fighting for advertising space, we help you get noticed. Where your competition isn’t.
So Many Trucks and Trailers;So Many Spots for Your Brand.
Handshake Media’s OOH Transit Advertising services can help you become recognized by potential new customers and engage those you already have. We help clients with the launch, optimization, and planning of advertising campaigns that can be targeted at the national level, regional, state, or local levels.
By leveraging our own fleet, as well as a national network of other semi-trailer and other commercial trucks, we can give your brand the exposure it deserves.
Digital Transit Ads
Mounted on the back door of a semi-truck, this cutting-edge technology gives advertisers the most advanced programmatic tools. Build your message and upload it to the platform to have it seen across the nation, in a specific zip code or zip codes, or target specific demographics.
Why digital?
-
- Schedule what you want, on your schedule and budget.
- Keep content fresh by alternating content when needed.
- Everything is in the cloud, allowing for real-time reporting and proof of play.
- Geofence an entire campaign, or a single ad with the ability to draw any shape or size.
- Engage your audience with strategically placed content.
- High dwell times gives your message maximum exposure.
Marketing and advertising is only as good as the data it provides. Using the real-time dashboard, you can test and measure:
-
- Website lift
- App Downloads
- Foot Fall
- Attribution
- Key Demographics
- Consumer Affinities
We’ll provide you with the tools and you need to create, manage, and optimize impactful campaigns that grab your audience on the move.
- A powerful and intuitive dashboard provides a comprehensive view of campaigns.
- Real-time updates and analytics allow monitoring the performance of campaigns.
- Track impressions, measure audience engagement, and make data-driven decisions on the fly.
Printed/Static Transit Ads
A moving canvass. Billboards on the side of the road become a thing of the past in seconds. What if that billboard didn’t dissapear? Or even better, what if your brand was stuck in traffic with the hundreds and thousands of commuters? People you are trying to reach every day. Now you have a way to own a captive audience, and speak to them.
Advertising on the side or back of a commercial truck has the lowest CPM (Cost per Thousand impressions) of any large format print ad in the industry. Add to that the ability to add GPS tracking combined with real-time traffic data, and now you can track your campaign’s effectiveness. Want to talk to them directly while they’re sitting in the car staring at your ad? Technology advances in IoT (Internet of Things) allows us to do that.
